November 13, 2024
How Radical One Helped DCA Outdoor Scale with Seamless Salesforce-ERP Integration
DCA Outdoor, managing 12 brands across various sectors, struggled with disconnected ERP (SBI) and CRM (Salesforce) systems, leading to data duplication and inefficient processes. Radical One’s phased integration solution began with basic data centralization, advancing to a real-time REST API, which cut data duplication by 80% and enabled seamless account and order management. By consolidating customer data across brands with Salesforce as the central hub, Radical One provided DCA with reliable data, actionable insights, and a scalable system to support growth, transforming their operations and enabling data-driven decisions
