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Articles & Resources

February 24, 2026

Why get Salesforce Free Suite?

Getting the Salesforce Free Suite is a smart choice because it allows businesses to start managing customer relationships without any upfront cost. It provides essential CRM tools like contact management, lead tracking, and opportunity management, helping teams stay organized and focused on growth. The free suite is also scalable, meaning companies can easily upgrade as their needs expand. Overall, it’s a low-risk way to explore Salesforce’s powerful ecosystem while improving sales and customer engagement processes.

February 18, 2026

Salesforce: A Smart Decision or a Waste of Money?

"I installed Salesforce in my business a while ago, but I haven't seen a real change in the company. Yes, now I have more organization, but there are no more sales. Salesforce was a waste of money".

February 9, 2026

Breaking AI myths

Artificial intelligence is often misunderstood not because of the technology itself, but due to myths driven by misinformation, fear, and poor experiences. At Radical One, we see that AI does not replace people, make decisions on its own, or belong only to large companies; instead, it enhances talent, supports better decisions, and is accessible to businesses of all sizes. When implemented with clear objectives, quality data, and a gradual approach, AI is neither overly complex nor unsafe, and it delivers measurable impact on time, costs, conversion, and customer experience. AI is not a passing trend or an autonomous brain—it is a powerful tool that works under human guidance. The real question is not whether AI works, but how thoughtfully it is aligned with business goals to create real value.

Building a Scalable LATAM Investor Engagement Engine with Salesforce, WhatsApp, ZoomInfo & Account Engagement

C3 Bullion partnered with Radical One to build a scalable, compliant LATAM investor engagement engine powered by Salesforce, WhatsApp (360SMS), ZoomInfo, and Account Engagement. The solution enabled Meta-approved WhatsApp template messaging, automated investor journeys using Salesforce Flows, enriched investor and firm data through ZoomInfo, and coordinated multi-channel nurturing across WhatsApp and email.

Transforming Fonteva’s Campaign: Radical One’s Partnership in Building a Future-Ready Solution

Fonteva partnered with Radical One to modernize its Campaigns module, creating a faster, more flexible, and user-friendly solution to meet the evolving needs of enterprise clients. Through close collaboration and Agile methodology, the teams reimagined the feature with enhanced performance, scalable customization, and a streamlined user experience.

Breaking Boundaries Together: How Fonteva and Radical One Revolutionized Community Management for Enterprise Clients

Fonteva and Radical One joined forces to revolutionize enterprise community management on Salesforce with the creation of Enterprise Community+. Tackling Salesforce’s 100-site cap, the partnership developed an innovative framework allowing unlimited, customizable communities to coexist within a single Experience Site. This scalable, user-centric solution streamlined operations by centralizing essential data while ensuring tailored experiences for each community.

October 7, 2024

How Radical One Improved Program Registration for Reinvestment Partners

Radical One partnered with Reinvestment Partners (RP) to revamp their program registration and case management systems, addressing critical challenges like inconsistent branding, inefficient manual processes, and limited scalability. By overhauling their Salesforce Experience Sites, Radical One transformed RP’s operations. This allowed the nonprofit to streamline program setup, improve usability, and speed up case resolution, ultimately empowering RP to better serve their community with a more scalable and efficient system that aligns with their mission.

November 13, 2024

How Radical One Helped DCA Outdoor Scale with Seamless Salesforce-ERP Integration

DCA Outdoor, managing 12 brands across various sectors, struggled with disconnected ERP (SBI) and CRM (Salesforce) systems, leading to data duplication and inefficient processes. Radical One’s phased integration solution began with basic data centralization, advancing to a real-time REST API, which cut data duplication by 80% and enabled seamless account and order management. By consolidating customer data across brands with Salesforce as the central hub, Radical One provided DCA with reliable data, actionable insights, and a scalable system to support growth, transforming their operations and enabling data-driven decisions

November 11, 2024

How Radical One Simplified FDLI’s Migration to Fonteva Lightning Community

The Food and Drug Law Institute (FDLI) faced a critical challenge during its transition to Salesforce Lightning Community: migrating its community platform while preserving its well-established domain to avoid broken links and user disruptions. Radical One stepped in to guide FDLI through this process, conducting a comprehensive assessment of their setup and collaborating closely with FDLI’s team to address missing components. Radical One developed a detailed migration plan, ensuring seamless execution. When the new community launched, FDLI retained its original domain, enabling a smooth user experience with minimal downtime.

October 22, 2024

3 Reasons Why Top Talent Is Leaving your Company

We all know that finding, or home-breeding, top talent for your company is rare, takes a lot of time, and is expensive. There are many reasons for this to be true; for starters, top resources are commonly booked on other companies that value them and will go the extra mile to keep them around. Secondly, they [top talent] know their worth and will come with a price, and last, they are as rare as flying unicorns, that’s why they are top.

October 20, 2024

3 Reasons Why You Should Leave Your Company

About three years ago, I wrote to the CEOs and their companies and shared with them 3 reasons why top talent was (and continues to be) leaving out the door quicker than they could break another promise. Today, however, I will address you: Talented professionals who are eager to learn, grow, make a difference, and excel at what they do best:

October 19, 2024

My Story: #BeATrailblazer

Hi, my name is Clara and this is my story: From jobless and depressed to CEO of my own company, Radical One, a Salesforce Consulting Partner and ISV.

October 18, 2024

Feature Toggling and the Null Object Pattern

Feature toggles allow us to do a lot of good things, like have continuous integration to be able to merge into development or main without needing to finish the development of a feature (i.e. even if the feature is not done, we can ship it as off while we finish), track how much usage our features are getting, quickly turn off changes in case the new feature has introduced regression issues, etc.

Writing Clear Tests

I came across some good recommendations on unit testing that I wanted to share with the team. The following are direct quotes from the Software Engineering at Google, Unit Testing chapter book, adding my own emphasis and commentary to tie it back to the work that we do.

Anti-Pattern: God Classes

A lot of us are familiar with design patterns, which are typical solutions to recurring problems we see in software. Just like there are patterns that emerge over time and can help you solve common problems, there are also anti-patterns which, on the other hand, usually need to some kind of negative consequence.

October 15, 2024

Live Session Extravaganza Topics and Tips

This article provides a summary of key concepts and practical tips from a live session on software development. Topics include various design patterns such as Singleton, Abstract Factory, and Visitor, as well as development practices like TDD, JSON serialization workarounds, and the importance of committing meaningful changes. Additionally, it offers do's and don'ts for coding, such as refactoring early, writing focused unit tests, and avoiding overloaded methods with flags.

October 17, 2024

Freaky Apex Quirks - The Null That's Not Null

We all know that Apex is the most powerful tool we have to customize and extend Salesforce and, even though I find myself frustrated with the slow speed in which the language evolves compared to modern languages, I still find myself often being impressed by the fact that Salesforce allows us to do some of the things we can do with Apex.

October 16, 2024

Why is unit testing a PITA (Pain In The Abs)?

A few of us enjoy the process of writing unit tests. It feels great having a safety net that verifies that your production code is working as expected, or that the changes you just made to pre-existing code didn’t introduce any regressions. Even better if those tests are quick, and you can rerun them again and again to keep getting that dopamine hit whenever you see that green bar that indicates that everything is all right.